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Braniff Airways History:
Halston
(b. 1932, d. 1990)
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Braniff commissioned American designer, Halston, to redesign the airline's visual presence during the late Seventies. In stark contrast to Emilio Pucci's bold eclecticism, Halston's minimalist style and spare color palette enveloped the flight and ground crews, airplane interiors, and terminal spaces in elegant simplicity.
American fashion designer, Halston, 1977.
A1997.10
Gift of George W. Cearley, Jr.
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A product of America's heartland, Roy Halston Frowick began his career as a milliner. Working as assistant to innovative designer, Charles James, and later with Lilly Daché, he quickly became known as a "name" milliner. This reputation carried over when he first tried his hand at clothing in 1966. Initially through Bergdorf Goodman and later his own boutique, Halston captured the new pared-down sensibilities, sophistication, and "radical chic" of the Seventies and early Eighties. Halston's style was spare and sensuous.
A charismatic and gregarious personality, Halston reveled in New York City's night-life, becoming a celebrity fixture at Studio 54. He was among the first wave of high-profile American designers to die of AIDS.
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