Braniff ushered in its jet age with the introduction of a new uniform. The company first experimented with jet propulsion when inaugurating service to La Paz, Bolivia in 1949. The La Paz air facility, El Alto, was the world's highest airport at 14,000 feet. The airline's DC-4 aircraft required the additional boost of JATO (jet assisted takeoff) equipment to clear the Andes.

The standard 1962 uniform consisted of a square Chanel-style jacket with ¾-length sleeves and a narrow skirt of charcoal gray wool. A special "jet jacket" of white wool with black trim was issued to hostesses on the newer jet planes.

Terry Labus, designer of the previous uniform, modelled the new ensemble at its introduction. The uniform was manufactured by Nardis of Dallas.

Channel stitched charcoal gray cotton overseas flight cap.
M87.38.53
Gift of the Clipped B's

White cotton blouse (Louis Chaney of Dallas).
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Gift of the Clipped B's

White wool "jet jacket."
M87.38.35 a
Gift of the Clipped B's

Charcoal gray wool winter uniform skirt.
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Gift of the Clipped B's

First Class dinner menu from Rio route, 1963. "Balsas on Lake Titicaca" by Count Peter Ostrowski, cover art commissioned by Braniff International Airways
TL1997.3
Courtesy of Mrs. Helen Adair